QVC launched the Age of Possibilities to shift perspectives and celebrate women over 50. My role encompassed art direction and design for this fast-paced event. I worked closely with MKTG’s sister agency, Dentsu Creative, to create event guidelines and creative direction.

“We’re building the plane as we’re flying it” perfectly encapsulated the event design of the age of possibilities summit. This event had multiple roles across different agencies, so ensuring a cohesive visual identity and communicating with multiple partners was essential. My role consisted of managing multiple brand approvers, including those from the client, agency, and hospitality sides, as well as everyone involved in the event. I delivered 100+ branding pieces and elements. In addition, I consulted with multiple decor vendors, making multiple final decisions on decor and other creative elements.