The Mars Super Bowl event is an exclusive VIP experience for Mars Wrigley’s top clientale. Every year, our detail-oriented client and hospitality team task our creative team to innovate and provide a memorable experience for the Super Bowl. My role encompassed all creative direction and design for this large-scale event.

After the success of Mars Super Bowl 2023, I entered Mars Super Bowl 2024 with a deeper understanding of this client and their goals for the event. In addition to designing and approving all print and digital materials, I evolved the process by working more closely with vendors, presenting directly to the client, and integrating more structure to the project timeline to ensure alignment at every stage.