The Mars Super Bowl event is an exclusive VIP experience for Mars Wrigley’s top clientale. Every year, our detail-oriented client and hospitality team task our creative team to innovate and provide a memorable experience for the Super Bowl. My role encompassed all creative direction and design for this large-scale event.
mars super bowl 2023
training camp
the process
The client preferred to see multiple design iterations of the main event creative before approving and building out a single concept. I ideated three different concepts below before they chose the final one. Below you can find inspiration and ideation on two other concepts.
concept 1: bold and retro illustration
inspiration for concept 1:
designs created for concept 1:
concept 2: vintage postcard
inspiration created for concept 2:
designs created for concept 2:
This was one of the first events where I owned everything from concepting and ideation to final execution on a large scale. I presented three different options, each with unique themes and visual approaches, ensuring a variety of creative directions for the client to choose from. I designed and approved all print and digital materials, from invitations to event signage, ensuring consistency across all touchpoints.