ally racing
Ally tasks us to create engaging and thumb-stopping weekly content throughout the 36-week season. These assets help tell the story of Ally’s unique sponsorship, the driver Alex Bowman, and the many different tracks and cities the Ally 48 car visits.
In the nearly three years I have worked on this account, I have grown from the role of a day to day designer to managing and art directing three designers. I organized and project managed teammates, streamlining workflows and enhancing productivity. I’ve also had the pleasure of providing art direction and mentorship to younger teammates, fostering their growth and development. When the team faced challenges reaching deadlines, I organized weekly meetings, facilitating better time management and accountability. In addition, I organized time for our team to share skills surrounding Blender, a 3D modeling program, so that our team could learn skills from each other to better the content.