Ally Racing Social
Throughout the 36-week NASCAR season, we developed weekly content designed to keep Ally relevant beyond race day. Each piece reinforced Ally's sponsorship platform by connecting the brand to driver Alex Bowman while celebrating the unique stories, cultures, and communities surrounding every stop on the No. 48 team's schedule.
Art direction, design: Shirley Yu
In nearly three years on this account, I progressed from a day-to-day designer to leading and art directing a team of three designers. I implemented workflows that increased team efficiency, managed project priorities, and ensured high-quality creative across multiple initiatives. As a mentor, I invested in the growth of junior designers through regular feedback, creative direction, and skill development. I also introduced weekly planning meetings to improve accountability and launched Blender learning sessions that encouraged knowledge sharing and expanded the team's creative capabilities.